Proven approach to creating new revenue throughout the firm.
It is the tailoring of a marketing plan specifically to each lawyer that makes our program as unique as it is successful and enhances new business development throughout a law firm.
Prerequisite for Success: A steady stream of your own brand message, and the firm’s brand message, in front of the people you are looking provide legal counsel for.
Many law firms rely on a few rainmakers to bring in business. Our focused strategy helps to build, support and sustain new revenue creation for lawyers throughout the firm.
The 2XL Program
Law firms continue to demand greater business development from each lawyer. Yet, very few lawyers actually have the time to develop a comprehensive marketing plan.
We meet with each lawyer and develop a marketing plan specific to the work they would like to be doing. Then, we get to work providing the marketing support necessary for each lawyer to achieve the objectives in their marketing plans. The end result is that new business is being developed by lawyers throughout the firm.
Our marketing team is equipped to handle the full spectrum of marketing services. Internet marketing, website/webpage development and management, blog creation and management, print/radio advertisement creation and placement, social media campaigns, article writing and placement, press releases, promotional items, and everything else necessary.
Define Your Prospects
Reach Out to Them
Engage With Them
Convert Them to Clients
During January 2016, the Colombo & Colombo law firm ran its radio campaign on metro-Detroit’s leading station. With two different spots targeting specific segments of the business market, this campaign generates great brand awareness that lasts for weeks after the campaign is off the air. This is the second consecutive year the firm has ran[…]
Noted Real Estate Attorney Dax Watson Launches Three-Part Series on the Enforcement Powers of the Consumer Financial Protection Bureau
Staying Out of CFPB Jail (Part 1) is the first article of a three-part series from noted real estate attorney Dax Watson, Managing Partner of the Phoenix office of Lipson, Neilson, Cole, Seltzer, Garin, P.C. In this article, Watson discusses common practices among real estate professionals across the country that could violate federal law pertaining[…]
Intellectual property law firm Reising Ethington P.C. announced that attorney Stefan D. Osterbur has joined the firm as Of Counsel. Osterbur comes to Reising Ethington from Fishman Stewart Yamaguchi PLLC (formerly Rader, Fishman, & Grauer PLLC) where he was a Partner and had worked for over nine years. Osterbur’s practice is primarily directed to domestic[…]
Lipson, Neilson, Cole, Seltzer, Garin, P.C. is proud to announce that C. Thomas Ludden, a Partner at the firm, has been appointed by the Michigan Supreme Court to serve on the state’s Committee on Model Jury Instructions. The appointment is for a three year term ending December 31, 2018. This Committee is composed of attorneys[…]