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April 2, 2024

About Us

A successful track record of helping to make law firms more relevant, more revenue, and better positioned for growth.

Drawing on his ad-agency background, 2XL Company founder Mike Kneffel leads a team of experienced professionals to bring a structured, strategic, and creative approach to brand building in the legal industry.

Experienced in all aspects of marketing, including competitive analysis, target audience segmentation, brand positioning, objectives/strategies, KPI, coaching lawyers on how best to present their personal brand, messaging and media, Mike has presented on marketing and branding to Managing Partners from around the world at legal industry network conferences.

He knows the importance of the firm’s brand as well as building the individual brand of each lawyer to create a stream of new revenue throughout a firm.

Mike measures success by one thing: RESULTS.