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Bring AI Growth & Governance to Every Corner of the Firm
The AI-fueled 2XL Growth & Governance System helps law firms expand opportunity, reduce risk, and govern innovation across every practice, office, matter, and client relationship. This system gives the entire firm a coordinated way to turn AI from scattered experimentation into a strategic operating advantage. It provides coverage across the full law firm ecosystem—leadership, partners,…
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It’s Like Caging Frankenstein, and It Can Be Done.
The Perfect Storm has arrived. Every lawyer knows what AI can do for them. The conversation needs to include what it can do to them. The benefits are huge, as are the risks. It’s like caging Frankenstein, and it can be done.
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Lawyers: A Legal Industry Market Correction is Coming – Now is the time for AI-driven New Business Strategies
AI, agentic, and synthetic content creation have hit the legal industry with staggering velocity. The pressure to ‘do something with AI’ is everywhere, creating a dilemma that is leading to a very predictable market correction…
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The Real AI Dilemma ABA Formal Opinion 512 Forces Into the Open
Many solo and small-firm lawyers are stuck between two bad options: ABA Formal Opinion 512 doesn’t “approve” or “ban” generative AI, it does something more consequential: it says that AI doesn’t change your duties; AI changes your failure modes. The opinion’s core message is blunt: lawyers using generative AI “must fully consider their applicable ethical…
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Part 10: The AI-Ready Marketing Executive’s Playbook for 2026
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age We’ve spent nine parts looking at AI in marketing and media, where the hype cycles are, where the opportunities lie, and what futureproofing actually looks like. NOW, LET’S BRING…
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Part 9: Beyond Adoption — Building Compounding Value with AI
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age By now, most marketing leaders have “adopted AI” in some form. A chatbot here. A content generator there. Maybe an attribution pilot. But adoption isn’t the finish line. It’s…
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Part 8: The Future-Proof Marketing Org — Designing Teams, Roles, and Workflows for an AI Era
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age Most conversations about AI in marketing focus on tools and tactics. But the harder, more important question is: What does a marketing organization look like when AI is everywhere?…
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Part 7: AI Ethics in Marketing; Where the Line Is (and Why Crossing It Will Cost You)
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age For AI in marketing, that moment is now. Because while AI unlocks speed, personalization, and scale, it also raises fundamental questions of trust. And in a world where consumers…
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Part 6: AI and Adaptive Creative — Designing for an Algorithmic Audience
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age The old creative process looked like this: In an AI-powered world, that sequence is too slow and too rigid. Audiences are now algorithmic, and content lives or dies based…
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Part 5: The New Rules of Measurement: Why Attention Will Beat Impressions in 2025 and Beyond
Marketing measurement has been built on the same pillars for decades: Reach. Impressions. Clicks. But AI is rewriting the rules. We’re moving from how many people saw it to how deeply people engaged with it and what they did next. And in 2025, attention will be the most valuable currency in your marketing stack. Why…
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Part 4: How AI Is Rewiring the Creator Economy. And Redefining Influencer ROI
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age Influencer marketing used to be about reach. Then it was about engagement. Now? It’s about precision, speed, and platform-native performance, all AI-powered. The creator economy is evolving fast. And AI…
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Part 3: AI Won’t Break Your Stack—It’ll Break Your Team (Unless You Act Now)
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age August 8, 2025 So far in this series, we’ve explored how to build flexible, modular AI systems that evolve with your business. But even the smartest stack will fail…
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Part 2: How to Build a Flexible, Composable AI Stack That Grows with You
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age In Part 1 of this series, we explored why AI strategies fail when they’re built around tools instead of outcomes. Now, let’s go deeper into what a future-proof AI…
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Part 1: From Shiny Objects to Strategic Assets – Why AI Needs a Different Playbook
By Jan Gerits, Strategic Growth Partner | Ex-OmnicomMediaGroup | Global Media Leader | AI-Focused Marketing Futurist | Scaling Brands, Startups & Agencies in the AI Age Over the past decade, marketers and media executives have weathered a relentless storm of digital innovation. Each wave of new tech DMPs, chatbots, massive martech suites arrived with promises…
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