-
Tips on Writing Posts and Blog Articles
Two or three paragraphs are sufficient. The readers you want to reach will be familiar with your topic so you can cut-to-the-chase and discuss solutions without explaining to much background. Conversational language. What would you tell someone who walked into your office and asked for your opinion on a topic? “Talk” to the readers. Post…
-
Social Media Works Best if you know why people are clicking in.
Prerequisite to any successful advertising campaign is a very good understanding of consumer behavior. Advertising cannot be effective without understanding the “why” behind a purchase. This applies to social media as well. People connect with brands online every day. By the time someone clicks into one of your social media posts, they already know they…
About
Making lawyers more relevant, more revenue, and better positioned for growth.
Recent Post
- Bring AI Growth & Governance to Every Corner of the Firm
- It’s Like Caging Frankenstein, and It Can Be Done.
- Lawyers: A Legal Industry Market Correction is Coming – Now is the time for AI-driven New Business Strategies
- The Real AI Dilemma ABA Formal Opinion 512 Forces Into the Open
- Part 10: The AI-Ready Marketing Executive’s Playbook for 2026
- Part 9: Beyond Adoption — Building Compounding Value with AI
- Part 8: The Future-Proof Marketing Org — Designing Teams, Roles, and Workflows for an AI Era
- Part 7: AI Ethics in Marketing; Where the Line Is (and Why Crossing It Will Cost You)
- Part 6: AI and Adaptive Creative — Designing for an Algorithmic Audience
- Part 5: The New Rules of Measurement: Why Attention Will Beat Impressions in 2025 and Beyond
- Part 4: How AI Is Rewiring the Creator Economy. And Redefining Influencer ROI
- Part 3: AI Won’t Break Your Stack—It’ll Break Your Team (Unless You Act Now)
- Part 2: How to Build a Flexible, Composable AI Stack That Grows with You
- Part 1: From Shiny Objects to Strategic Assets – Why AI Needs a Different Playbook
- Tips on Writing Posts and Blog Articles
- People do not buy products, they buy brands.
- Mobile Marketing Is Not That Hard
- Lawyer Branding Demystified
- Lawyer Website Trends
- Keeping Up With Google
- Social Media Works Best if you know why people are clicking in.
- The LinkedIn Lawyer
- Quality Content Equals Business Growth
- Trade Shows: Make A Statement!